Because it's all about dollars and cents.
To him it's all about value, and he sees that Aptela shores up the top line, the bottom line and every line in between. He knows that everyone's paycheck is ultimately written by his customers and sees how Aptela makes them happier then ever. He didn't get to be CEO without keeping his options open, and Aptela does just that while freeing up his capital budget for other things. He's savvy enough to know the value of productivity - and Aptela delivers it across the board. And he doesn't need a newly minted MBA to tell him the value of slashing his operating expenses while he increases revenue. Bottom line: when he looks at Aptela he sees the P and the L - and the arrows are pointed in the right direction!

The features that did it for him?

• Productivity tools make the entire organization more efficient and responsive - a real competitive edge.
• Fast, easy deployment with no IT staff needed, and simple enough that no training is required either.
• Flexibility to shrink or grow quickly, with no technology lock in
• No capital expense and radical reductions in ongoing communications costs

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