Genticity and Aptela to offer integrated VOIP for inbound and outbound contact centers

CMP Call Center Demo and Conference, Dallas, February 2005 - Genticity and Aptela have announced a strategic partnership to deliver integrated VOIP for advanced inbound and outbound contact centers. The combination of Genticity's award winning Customer1 Customer Interaction Management solution and Aptela's hosted call center and CTI solutions will enable their joint customers to rapidly gain complete contact center capabilities, leverage the financial advantages of VOIP, and benefit from a web-based Customer Interaction Management suite.

Customer1, the web-based tool for the inbound, outbound and blended multi-channel contact center, provides powerful capabilities to improve the performance of contact centers by providing better information to Agents, Supervisors and the Enterprise. Customer1, designed for Contact Centers, consolidates Customer Interaction Management, Customer Experience Management, and Contact Center Performance Management within a web-based platform.

Aptela provides comprehensive, hosted inbound and outbound call processing capabilities, including sophisticated IP-based automated call distribution (ACD), interactive voice response, outbound dialing and CTI on a monthly, subscriptionbased service. Delivered as an integrated service, the combined offering from Genticity and Aptela enables contact centers to lower costs, optimize staff productivity and performance, while providing a seamless customer interaction experience.

“This partnership highlights the tremendous business value that organizations can realize by implementing integrated web-based solutions in their contact centers,” said Paul Bertin, CEO of Genticity. “Customer1 and Aptela are both web-based technologies that enable contact centers to deploy highly diverse campaigns rapidly, easily, and affordably. By integrating the two technologies our customers can leverage remote agents and decentralized operations seamlessly.”

“In-house and outsourced contact centers are looking for reliable VOIP solutions that can help reduce telecommunications costs substantially. At the same time, they are looking to implement new technologies without incurring the significant up-front capital costs and long implementation time typically associated with them,” said Howard Freidman, CEO and Founder of Aptela. “We are pleased to be working with Gentiticy to deliver effective customer communications strategies into the hands of todays leading organizations.”

About Genticity Inc. - Genticity is a leader in providing Customer Interaction Management (CIM) solutions. Through the deployment of Customer1, an innovative CIM software solution that has been “Designed by Experience” for the inbound, outbound and blended contact center industry, organizations are able to revolutionize their ability to improve efficiencies, empower agents, and reduce operating expenses while providing superior levels of customer service and intimacy. Quick to deploy and easy to use and maintain, Customer1 takes advantage of existing operating environments and provides a low total cost of ownership. To learn more about Genticity and Customer1, please visit www.customer1.com or contact Sales toll-free at (866) 55-CUST1 (552-8781), or (905) 315-9821.

About Aptela, Inc. - Aptela is the leading provider of Internet-based communications technology that replaces traditional phone systems and service. Delivered as a web hosted service, Aptela provides more capabilities than even $100,000 of on-premise communications equipment without the capital expense and delivers greater reliability with no maintenance hassles. Founded by Internet, Telecom and E-Commerce pioneers, Aptela provides the most significant improvement to voice communications since automated switches replaced operators. A private company originally founded in 1998, Aptela serves hundreds of businesses from SOHO's to Fortune 500's and is backed by prominent investors. Aptela's hosted communications technology is proven reliable, delivering “five nines” reliability since 2001.

For additional information, contact:
Sage Morgante
(703) 386-1500 x9204
smorgante@aptela.com
www.Aptela.com